Every drop that rests inside a bottle of Don Julio tequila is born in the highlands of Jalisco, where the microclimate and mineral-rich red clay soil, one of the most fertile regions in the country for agave cultivation, allow the hand-selected, pure 100 % blue Weber agave plants to flourish. We wait seven to ten years before each harvest, resulting in the smooth, yet mature flavor for which Don Julio® tequila is known.
Our jimadores, generation after generation, have been not only experts in the art of harvesting agave, but also highly respected artisans in Mexico. They hand select and uniformly cut the agave stalks to enhance the quality of the juice.
Once harvested, the piñas are cut by hand into thirds or quarters. They are then slowly steamed in traditional clay ovens for three days to release the sweet agave juice. It takes 8 pounds (3.6 kilos) of blue agave to produce one bottle of Tequila.
To achieve the distinct flavors of each of our aged tequilas, each variety is aged for a different period in our white oak barrels at controlled temperatures and humidity levels. For example, Don Julio® Reposado tequila is aged for eight months, while Don Julio® 1942 is generally aged for two and a half years.